You’ve secured the venue and the tickets are selling fast. The success of your event now depends entirely on the value that you provide your attendees on your day, and perhaps the biggest consideration is who you will invite to speak.
1 Wimpole Street has asked BrightonSEO organiser and internet marketing expert Kelvin Newman to share his top tips for finding a speaker for your next event.
Traditionally, event hosts will put out a call for prospective speakers to put themselves forward. Although this can prove to be a successful tactic you may find that you attract the same speakers each time – and the line-up could appeal stale to attendees.
Kelvin suggests doing your own research to find the highest calibre of experts in your field, who may not have spoken to a large audience before but are already active in the space.
Begin your search online by checking SlideShare and searching for pre-existing presentations on your topic – look out for innovative and eye-catching design and high view counts to judge the quality and popularity of the prospective speaker.
A speaker can make or break your event – and although you may source a true expert in the field, they may not have the gravitas to hold the attention of the crowd. ‘Audition’ prospective candidates by searching for videos of their previous presentations on YouTube and Google.
What to look for in a speaker:
- Clear delivery
- Well presented
- Eye-catching slides
- Well established with high social following
Although it’s the safest bet to invite experienced speakers to your event, Kelvin suggests finding debut speakers to mark your event out from the crowd.
Look for people in your field with a strong online presence, and see how they write for their, and your, audience. Use FollowerWonk to search Twitter biographies for an ideal job description, and ascertain their clout by checking out their social following.
By following Kelvin’s tips and sourcing the best speakers to engage with your audience, you will be able to deliver a high quality, relevant event which is likely to be a great success.