1 Wimpole St (formerly One Wimpole Street) has unveiled a new brand identity, marking the culmination of a 10 year investment programme in their events facilities.
Since launching as a commercial brand at Confex 2007, 1 Wimpole St has grown into one of London’s premier conference centres, with revenues rising 50%. As the Home of The Royal Society of Medicine, the Central London conference venue has grown a solid client base in the healthcare sector, but as their client list grew into different sectors it was decided that a more prominent and dynamic brand was required.
Branding agency D.Vision Create were thus hired in July 2012 after a beauty parade of several agencies, and commissioned to redesign the brand identity in-line with the core strengths of 1 Wimpole St.
Jonathan Davis, Creative Director at D.Vision Create said “1 Wimpole St is a state-of-the-art conference centre located in a beautiful Edwardian building. The challenge for us was reflecting the modernity of its offering in unison with its historic surrounding. The 1 Wimpole St team are highly professional, they deliver excellent levels of service and have a meticulous attention to detail all of which we wanted to replicate in every touch point connected to the brand”.
Nigel Collett, Director at 1 Wimpole Street said “We wanted to create a confident and bold mark that will offer ‘stand out’ in both print and on-line applications, and one that portrays the product and location of 1 Wimpole Street. Since 2003 over £12 million has been spent on creating some of the best conference and event spaces in Central London, and we needed a strong identity to carry that”.
With every brand touch-point considered, clients can expect to see everything from signage to notepads and website to brochures, brought in-line with the new brand identity.