The Power of Streaming: A Case Study With Medecins Sans Frontieres

A few weeks ago we published our case study of Medecins Sans Frontieres’ (MSF) Annual Scientific Day at 1 Wimpole Street.

Speaking at the conference was a mix of MSF staff as well as healthcare professionals from organisations such as Save The Children and Harvard University, and the event was extremely well attended.

The number in attendance however was just a fraction of the total viewing numbers. We’ve outlined below just a few of the powerful benefits of live streaming an event, illustrated by MSF’s fantastic Scientific Day.

A Wide Geographical Reach

With over 26,000 volunteers in over 60 countries, MSF needed a platform to broadcast their event to some of the world’s most inaccessible areas. Our live stream platform can be accessed on PC, Mac or mobile and so was a great fit for the tough-to-reach audience.

In total 2200 delegates spread across 102 countries, watched the event in full online. For many it would not have been possible to watch the event otherwise.

Social Interaction & Awareness

On the day an MSF staff member was monitoring the online discussion surrounding the event and acted as the voice of the online audience, enabling their questions to be asked live to the presenters. There was plenty of vibrant discussion surrounding the day’s presentations as well as invaluable feedback gathered from the audience using this medium.

By opening up the event to an online audience, MSF were able to incorporate a much larger group into the discussion. As a result the #MSFSci event hashtag was used over 1000 times and was even trending in London.

Prolong The Life Of The Event

MSF also made use of our on-demand streaming services to extend the life of their event. The recording of the live stream is a useful learning resource as well as marketing tool for promoting future events as MSF have been able to refer back to the recording in their communications.

Furthermore as MSF Field teams are based all around the world it isn’t possible to reach everyone at the same time and so the on-demand recording provides all the content to be watched at a convenient time.