Our fourth and final technology masterclass of this year’s series, which attracted over 300 registrations, gave event organisers the inside scoop on Google Analytics and Adwords and explored the impact they have on website performance over time. For those who missed out, the great news is the masterclass can be watched on demand, thanks to the¬†high specification, permanent AV equipment that is available in the lecture theatres.

David Miles, Director at Divadani LTD, was first to take to the stage to share his understanding of the importance of Google Adwords and its ability to provide an extremely powerful advertising tool, delivering rapid results and a great return on marketing investment. During this session, David explained how Google AdWords works and what benefits it has over other methods of driving traffic to your website. Crucially, David highlighted the things you need to be aware of in order to avoid wasting money on AdWords.

Jeremy Nelson-Smith,Director and Internet Marketing Consultant at The Internet Specialist, was next up, sharing his knowledge and insight into the world of web analytics, demonstrating the need to use Google Analytics to increase website performance and make better business decisions. Sharing how to most effectively measure and understand
which marketing channels are most effectively delivering quality visitors to your web pages, whether your content is doing its job in engaging your visitors and ultimately how to use this vital knowledge to increase your sales.

We will be launching a new masterclass series in 2013. To be the first to find out more, please register your interest by clicking here.

To watch the video of the Google AdWords and Analytics masterclass on demand, please click here.